Sydney Agencies Join Forces To Champion Sun Protection To Beach-goers For Cancer Institute NSW

Source: B & T News, April 2017

Sydney agencies Soap Creative, Magnum & Co., Ensemble and Society Social have teamed up to create an integrated, content-led campaign for the Cancer Institute NSW to increase awareness of the shocking number of preventable deaths from melanoma and the importance of sun protection.

Sydney’s iconic Bondi Beach was the setting of choice to bring to life a creative outdoor strategy that involved murals, a claw machine giving away sunscreen and statements in the sand, all collectively aimed to promote the message of sun safety and showcase the devastating effects of melanoma.

The campaign cut through to its target audience of young Australians, achieving a combined potential reach of over 24 million.

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